• DISCOVERY
  • Business Strategy
  • Stakeholder Interviews
  • Business Goals
  • Competitor Analysis
  • Market Research
  • Heuristic Analysis
  • Task Analysis
  • Feature Analysis
  • User Research
  • Surveys
  • Interviews
  • Contextual Inquiry
  • User Goals
  • SYNTHESIS
  • User Personas
  • Problem Statement
  • Behaviors
  • Goals & Needs
  • Use Cases
  • User Scenarios
  • Storyboards
  • Content Strategy
  • Card sorting
  • Sitemaps
  • Feature Prioritization
  • DESIGN
  • User Work Flow
  • Task Flows
  • Sketching
  • Paper Sketches
  • Wireframes
  • Low-to-Hi Fidelity
  • Prototyping
  • Low-to-Hi Fidelity Mockups
  • Paper Prototype
  • TEST
  • Usability Testing
  • Testing Insights
  • Expert Review
  • User Feedback
  • A/B Testing
  • PRE-LAUNCH
  • Analyze
  • Refine Design
  • Test
  • Repeat
  • Launch